Marketing Optics.

With all the clutter in the world of outbound marketing how often does an ad stop you in your tracks. I don't mean how often do you stop to appreciate an ad (which I am sure happens a lot more for us marketing pro's) but I mean stop where you are and stare. Stop to take a picture. Tell your friends about it. The below method is a very creative way to make an impact.

No you are not looking at a giant Sony Laptop. What you are looking at is a painting done in the public domain. A 2D painting done on the floor in this high traffic area. The painting is an optical illusion and gives you (from the right angle) the illusion of a full 3D laptop impeding on your path. Now psychologist say that not everyone sees and experiences visual illusions the same way (i.e. the cross eye secret images - remember those?) but I think everyone can agree that this is a great marketing idea. Stepping again outside the box to create something special!

Image via newopticalillusions.com