It is amazing how much the general consumer absorbs over the years. Years and years of being bombarded with advertisement, slogans, product placement, you would think at some point it would all blend into a fog. Well guess what... it doesn't.
BrandSpirit is doing an interesting experiment by taking everyday products and turning them white. As you can see below there is a small bottle, no brand, no slogan, there aren't even any colors. Though simple, I bet that 90% of you readers out there recognize that bottle almost immediately.
For those of you who may not have recognized it, it of course is a bottle of Tabasco Sauce. Now that I have given you an example, let me make my point. The packaging of a product can make a monumental difference. It seems like an obvious thought, products like Tequila, Vodka, Spirits in general, have been taking advantage of this for years. However other markets are caught up in the same packaging day in and day out. To stay related, Red Bull, for instance released their small thin can. At the time it did not seem like a big deal, but since then the brand has become synonymous with the design, other brands have even copied and executed their small can strategy. What is it going to take for products like cereal or granola bars for instance to change it up.
It is amazing how far a custom 5 sided hot sauce cap can go. Show some creativity - it will take you places.
Image via Brand Spirit
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