Pirated Copy or Clever Campaign?

Though this is not a brand new idea - it is certainly creative. The release of 'The Girl with the Dragon Tattoo' yielded a clever art design on its DVD in-case. Though you are not able to see this on the packing in-store (rendering it useless as a POP strategy), it is certainly a creative surprise to an unsuspecting buyer.

The DVD (as you can see) appears to be a burned and pirated copy, featuring not only the Sony DVD-R artwork but also the haphazard sharpie label. Every little bit of marketing creativity helps and this was both clever execution as well as a shout out to the content of the movie.  The disc is a tip of the hat to the stories main character who just so happens to be an elite hacker. 

When was the last time a marketing story broke that focused on CD or DVD Design? This is what I am talking about people - to create a unique and clever marketing campaign you do not need to re-invent the wheel or find a NEW avenue to market. Take an old process/execution and change it up. Sometimes the most creative ideas are right in front of you.

Images via Mid West News