The Viral Mercedes.

Mercedes is known for their high caliber luxury cars. Generally the reason someone drives a car like that is to be seen. So why would Mercedes turn their car invisible? In Mercedes' latest viral campaign to promote their 0 emission (aka F-Cell technology) they made an entire vehicle disappear.

As you can see in the image above, the car is almost completely invisible (minus the wheels of course). So the question I am sure you are asking is "how?". Well if you care to see for yourself you can follow this link to the commercial hosted on YouTube. For those of you lazy readers allow me explain. One side of the car is covered with tiny LED lights, the other a camera. The camera sends the image to the LED display and thus creating the illusion.

When it comes to viral videos, this one is really done well. Not only does it get its point across, it is fascinating to watch the car disappear as it rolls down the street. It displays elegance while still achieving viral status. This is a great viral campaign for Mercedes. It may not be quite as in your face as the Old Spice ads, but lets face it, Mercedes has a reputation to upheld. I think the real question is how long until the invisible automobile hits the market? More importantly what is this going to cost?

Till next time....

Image from Techi.com