We Imprint Everywhere Else...

Sure, us marketers are always looking for the NEXT place we can slap a logo. We put them in your face whether your driving, working, watching television, there pretty much is not a moment that goes by without seeing an Ad. There has to be something we have missed... people?

Now I know there have been a story or two in the media where people have sold their skin and received a tattoo in return for monetary compensation, lets not go that far. I call it the Skin-Print.

A very clever clothing store in New Zealand found a way to print their logo (nearly) unwillingly on the everyday traveler. Not only would they be able to print on these pedestrians, if I do say so myself, they got some great ad placement. Placed at malls, bus stops, and even parks this clever marketing strategy left its mark (literally, for up to a full hour).

I am not sure if this marketing strategy ever did make it into implementation, but they get two thumbs up for coming up with this unique and innovative marketing program. Keeps your eyes peeled for these next time  you strap on your short shorts!

Image via http://consumerist.com