Window Shopping is OUT - Music Shopping is IN

MTV revolutionized the music video by bringing it to the mainstream media. Video did in fact kill the radio star. Since then not much as changed in the music video realm (however we did see Pop-Up-Video). We still have half naked models dancing,elaborate parties and stage shots of the band. However, just recently SENSE developed the world’s first interactive and 'shop-able' music video.

Yes you did hear me right. It is a music video in the traditional sense. There is people dancing, rappers doing their thing, of course these is music, however there is something new. Overlay-ed on top of the video are small squares with an "S" on them. When you mouse over the "S" it reveals a link to "Shop This Look". Essentially allowing you to shop for what the person is wearing in the video.


This is really an amazing idea and wonderful innovation. Think about what marketers can do with this - the future of this technology. It would change the "Who are you wearing" portion of the Red Carpet forever. You see (on television) a celebrity on stage and with a quick scan of your phone via traditional QR code you can see what bag she is carrying or the dress she has on. Beyond that you can go ahead and BUY IT. Take it a step further and apply it away from fashion and into every aspect of television. Lets say your watching a documentary and want to donate - a quick SHAZAM of your phone and you are taken to the donation page. It has the potential to change how people watch TV and view videos on the internet. I hope SENSE has the ability to see the amazing opportunity they may have stumbled upon - because if they do not someone else certainly will.