Las Vegas as long been a desirable destination for both business and pleasure. The strip illuminates the desert and creates an oasis of resorts, casinos, malls, and just about anything else you can think of. However beyond the special laws, 24/7 parties, and gambling, Las Vegas is also a very unique marketing opportunity. Vegas offers some of the most aggressive branding and marketing the United States has to offer. Hundred foot high banners and billboards, entire resorts covered with the faces of Donnie and Marie. Floors, bars, even roaming human billboards litter the city with an overwhelming amount of logos and branding opportunities.
This leads me to my question. Does Las Vegas offer a dystopian view into the future of marketing? Or is it merely an anomaly, the exception and not the rule. It may surprise you, but I believe this may be where we are headed. Marketers will take advantage of whatever they are given. If a hotel will allow a full sized banner on the outside - we will put a full size banner from the top to the bottom. I also do not believe that Las Vegas is merely and anomaly. Cities all over the United States have areas, such as Times Square, which are covered head to toe with branding and advertising. Now do not get me confused, I do not believe we will see suburban neighborhoods with logos on door ways and brand ads on the roof, however I do expect marketers to continue to push the envelope and continue to expand their canvas beyond magazines and television.
I believe when billboards first started to arrive people then believed these would be merely confined to cities and urban areas, but now it is hard to go down any highway in the US without seeing a billboard. There really is only one way to find out where marketers will take it next, and that is to sit and wait. However I look forward to the next creative canvas marketing professionals will take advantage of. Whether is it merely more of the same or something brand new, I look forward to being a part of the marketing future.
Images via Sin City
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