Confidence. Confidence can take you a long way. It not only can carry you to a lucrative career, luck with the opposite sex, a better attitude, but it can even inspire. In a recent guerrilla marketing inspired campagin 3M decided to put its money where its mouth is (literally?) when it came to its bullet proof glass. A simple bus stop advertisement for the protective glass now features $3,000,000 of cold hard cash.
You read that right - three million dollars. The stunt is supposed to show how much trust they have in their protective glass. Arguably this may be one of the most expensive ad's we have seen, especially at a bus stop, however if the glass DOES in fact hold out the display would only merely be borrowing the money. It certainly has impact and you would be lying if you said you wouldn't stop at this ad to see if the money inside was in fact real. This is certainly a great example of a marketing stunt that both has a 'wow' factor and gets a clear message across to the consumer. I am not sure how many consumers have the need for bullet proof glass, especially ones riding the bus, but with the amount of noise the ad seems to have made I am sure plenty of businesses will give 3M another look.
If I am able to locate the address of this bus stop I will sure to release it out over the Twitter wire.
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