Because - It is the Cup

The Playoffs in the National Hockey League are off and running. As this is the authors favorite sport - we are going to reflect for a moment on their new advertising campaign for the playoffs. The campaign, as the title suggest is "Because its the Cup".

Though I do like that they are playing up the most coveted hardware in all of sports, I fail to see how this campaign holds up to last years. This of course does not have anything to do with the outcome of last years playoffs. History will be made was able to reflect both on the past and present. It allowed people to both relish the events they had seen both recent and nostalgically, but it was amplified by the dramatic commercials. 

The playoffs are just getting started. I will look forward to see how the campaign develops as the playoffs move forward. In a few months there will be a team, a city, a fan base, and fans from all over the world will get a chance to see who raises the cup. However I still have little faith "Because its the Cup" will have inspired any of them.