When Opportunity Purrrrsents itself...

Meow mix has created one of the most recognizable jingles on the plant. The "meow meow meow meow's" of the song can leave you desperate to purge your brain of its catchy song. What is amazing is though they have such an amazing tune, there has never been a true character cat as the face of the brand. That is about the change.

Cee Lo Green has made a push to the celebrity 'A' list. Along his journey he has made several appearances on the 'The Voice' with his side kick "Purrfect" the large white cat. This has become not only iconic for Cee Lo but it has now landed the rescued cat a spokesperson job for Meow Mix cat food. It is a purrfect fit (hah!). Cee Lo has even remixed the entire Meow Mix jingle and added a bit of his own flavor to the iconic song. This was a really clever move by Meow Mix and landed them back in the headlines. If you had asked me which cat I would choose I probably would have rebutted with Heath Cliff or The Cat in the Hat, never would I have even considered the idea of Cee Lo and his side kick. For that matter I am not sure I would believe for a second that Cee Lo would accept the offer. They certainly showed me a thing or two about creative spokesperson selection - good for them! 

I have always been a fan of brand characters and spokesman, whether it is Captain Morgan or Mr. Clean a personality can take a brand to the next level. When it comes to Meow Mix - I am not sure there is a better spokesman, alive or fictional, that fits any better than Cee Lo and Purrfect.