Coke came up with a bus stop add that demands attention. It is amazing how far a small vacuum can go. In a world of boring uninteresting advertising - sometimes you need to command attention.
In the past, your job was to do what you were told. Follow instructions, keep your head down, don’t make waves. But today things are very different. Today, we live in a world where playing it safe is irresponsibly dangerous.
-Forbes
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